/01 About
Not a vendor on the clock. A partner in the outcome.
Using is a software house and digital agency in Yogyakarta, Indonesia, founded in 2023. We design and build websites, apps, business systems, and AI automation for growing businesses, a few clients at a time, so every project gets the same senior people from kickoff to launch.
/02 A note from the founder
AI-native, human-directed.
AI made average work faster, not better. Anyone can prompt a logo, a landing page, or a product mockup in minutes now. Most of it feels the same.
That is why taste matters more now, not less. We use AI to move faster and explore wider, but the final call comes from senior people who know what to keep, what to change, and what will make a company feel more valuable to its customers.
Using was never meant to be one person with a few freelancers behind it. It is a small in-house team of designers and engineers for businesses that have outgrown spreadsheets, group chats, and the website they made in a weekend.
More output means nothing without better decisions. That is the standard behind Using.
Founder, Using
Founded
2023
Based
Yogyakarta, Indonesia
Works
Remote, across Indonesia
Model
Fixed scope or embedded
/03 Principles
What we hold to.
- //001Business firstEvery project starts with a question about revenue, not a moodboard.
- //002One team, one conversationNo handoffs between a design vendor and a dev vendor. The people who design it build it.
- //003Built to be found and usedWebsites are structured for search from the first commit; systems are shaped around the people who use them every day.
- //004You own everythingDesign files, repositories, and accounts are yours when the project ends.